El Cucuy is a mythical ghost-like creature, the equivalent of the boogeyman, which is very prominent within Hispanic culture. Parents tell their children stories of El Cucuy to encourage them to always do the right thing, even when no one is watching, because El Cucuy will always know.

It is something that resonates with a lot of people within the Hispanic community, and more specifically our community that is rich with Hispanic culture. By taking on the Cucuy identity, we are providing a fun and festive atmosphere for families to come together and reminisce about the stories they were told as children, and to enjoy.